How We Choose Creators
Follower count says nothing about sales. We look at who those followers are, where they live, how they react to sponsored content and what they bought after past campaigns. Micro-influencers with a niche audience often deliver a lower CAC than celebrities.
- Audience overlap with your ICP by age, location and interests
- Real engagement and checks for fake followers
- Sponsorship history and how the audience responded
- Cost per view and a forecast of cost per customer