Demand · Influencer Marketing

Influencer Marketing with Sales Tracking

We find creators whose audience fits your product, check their stats and negotiate the deals. Every post gets a promo code and a tracked link, so you see sales and cost per customer, not just views. The best videos get scaled through paid ads.

The problem

Creator campaigns rack up views, but nobody knows if they actually sell.

What you get

  • Creators with real audiences that look like your customers
  • Briefs and scripts that make the integration sound natural
  • Promo codes and UTMs on every post
  • Reporting on sales, CAC and ROMI for every creator
  • A roster of proven creators for repeat campaigns
  • Top-performing videos turned into ad creative

Who it’s for

When You Need This Service

Your social ads are fatiguing

People are used to ads and scroll right past them. A recommendation from someone they trust gets through that filter.

You tried creators with no results

The posts went live, but sales never showed. The cause is usually creator selection, the brief or missing tracking. We build the process so every post is measurable.

You’re taking a product into a new market

Local creators bring fast awareness and trust where nobody knows your brand yet. We source creators in the US, Europe and Ukraine.

You need UGC for ads

Videos from real people often convert better than studio content. Creator posts become a source of creative for performance ads.

Scope

What’s Included

Take the full scope or only the parts you need. We agree on what you’ll get before we start.

Strategy and media plan

Campaign goals, platforms, formats and the number and tier of creators, sized to your budget and target cost per customer.

Creator sourcing and vetting

Analysis of audience, geography, engagement, fake followers and past sponsorships, so you only pay for real people.

Briefs, scripts and approvals

Key messages, must-haves and no-gos, script approval before filming and a check of every post at publication.

Tracking and promo codes

Personal promo codes, UTMs and links for every creator, tracked through to purchase or sign-up.

Whitelisting and Spark Ads

Paid amplification of top posts through Meta and TikTok ad accounts, running from the creator’s handle.

UGC and ambassador programs

Creator videos for your ads and long-term partnerships with the creators who sell best.

In detail

How We Do It

What happens at each stage of the work and why.

How We Choose Creators

Follower count says nothing about sales. We look at who those followers are, where they live, how they react to sponsored content and what they bought after past campaigns. Micro-influencers with a niche audience often deliver a lower CAC than celebrities.

  • Audience overlap with your ICP by age, location and interests
  • Real engagement and checks for fake followers
  • Sponsorship history and how the audience responded
  • Cost per view and a forecast of cost per customer

A Brief That Keeps It Authentic

Creators know their audience better than we do. So the brief sets the messages and limits but leaves the delivery up to them. We approve the script before filming to avoid reshoots and factual mistakes about the product.

  • The product’s main benefit and one clear call to action
  • Required mentions, promo code and link
  • What can’t be promised or shown
  • Ad disclosure that follows the platform’s rules and FTC guidelines

Sales Tracking

Every post gets its own promo code and UTM link. We combine that data with your site or app analytics and CRM. That shows how many sales each creator drove and what each customer cost.

  • Personal promo codes and UTM links
  • Attribution in GA4, the CRM or mobile analytics
  • Credit for delayed sales, when someone buys a few days later
  • Creator CAC compared against your other channels

Scaling Through Paid Ads

Your best creator posts shouldn’t disappear after 24 hours in Stories. We secure content rights and run them as ads from the creator’s handle. These ads look like a recommendation, not a banner, and often lower your cost per conversion.

  • Meta whitelisting and TikTok Spark Ads
  • Cutdowns of creator videos for different formats
  • Retargeting to people who watched the video

Process

How We Work

Clear stages, weekly reports and decisions based on data.

  1. 01

    Strategy

    We set goals, platforms, formats and budget and work out your target cost per customer.

  2. 02

    Sourcing

    We find and vet creators and negotiate terms and rates.

  3. 03

    Launch

    We write the brief, approve scripts and check every post and its tracking.

  4. 04

    Analysis and scale

    We calculate sales and CAC for every creator and bring the best ones into repeat campaigns and ads.

What You Keep

Documents, setups and reports that stay yours after the project.

  • Campaign strategy and media plan
  • Creator shortlist with audience analysis
  • Brief and approved scripts
  • Promo codes and UTMs for every post
  • Report on reach, sales and CAC
  • Content rights for paid ads

What We Track

We agree on targets at the start and send a report every month.

  • Sales and sign-ups from each post
  • CAC and ROMI by creator
  • Cost per thousand impressions (CPM)
  • Link CTR and promo code redemptions
  • Audience engagement on sponsored posts
  • Creator content performance in paid ads

Tools We Use

If your tools do the job, we work in them. We suggest replacing only what gets in the way.

  • Instagram
  • TikTok
  • YouTube
  • Meta Ads Manager
  • GA4

Popular With

Influencer Marketing FAQ

Don’t see your question? Email us at [email protected].

How do you know a creator sells and doesn’t just collect views?

Through promo codes, UTM links and matching that data with analytics and the CRM. Before launch we also look at how the audience reacted to past sponsorships, and after the campaign we calculate CAC for every creator.

Which is better, big creators or micro-influencers?

It depends on the goal. Big creators bring reach and awareness. Micro and nano creators with a niche audience more often bring stronger trust and a lower cost per customer. We usually combine both and shift budget based on results.

Which platforms do you use?

Instagram, TikTok and YouTube, and for B2B also LinkedIn and niche podcasts or newsletters. We pick the platform based on where your audience spends time and makes decisions.

How do you check for fake followers?

We analyze the ratio of views to followers, comment quality, follower growth patterns, audience geography and stats from the creator’s own dashboard. We don’t work with creators whose data looks suspicious.

How much does a creator post cost?

The price depends on the platform, niche, audience size and engagement, and the format. We negotiate with creators directly, push on price and forecast your cost per customer before you pay.

Can we use creator videos in our ads?

We agree on content usage rights with the creator at the start. After that, the best posts run as ads through Meta whitelisting or TikTok Spark Ads.

Launch This WithIntrobloom

Request a free audit. We’ll dig into your product and send a plan that shows what to do first.