Conversion · Email & Lifecycle Marketing
The cheapest sale is the one an existing customer makes. We build email and lifecycle messaging from activation to reactivation, segment your list by behavior and set up triggered flows that fire at the right moment. We measure success by retention, repeat purchases and LTV, not by open rates.
The problem
What you get
Who it’s for
Emails go out once a week to everyone, opens keep falling and unsubscribes keep rising. We move you from batch-and-blast to segmented flows.
Plenty of sign-ups, few active users. Onboarding sequences take people to first value and raise activation.
Repeat purchases are rare while acquisition gets more expensive. Lifecycle messaging brings customers back and grows LTV.
Scope
Take the full scope or only the parts you need. We agree on what you’ll get before we start.
List quality, segments, existing flows, deliverability and connections to the product and analytics.
A map from activation to engagement, retention and reactivation, with KPIs for each stage.
Segments based on behavior, RFM, lifecycle stage and interests.
Welcome, onboarding, abandoned cart, repeat purchase, reactivation and win-back.
Templates, copy, subject lines and preheaders, all optimized for mobile.
Omnichannel flows with frequency caps so you don’t wear out your audience.
In detail
What happens at each stage of the work and why.
CRM marketing directly affects LTV, retention and revenue. Keeping a customer costs less than winning a new one, so every point of retention noticeably changes your unit economics. We build messaging around user behavior, not around a send calendar.
We map the customer journey from sign-up to loyalty and define what people need at each stage. Every stage has its own goals, messages and metrics.
One email for the whole list always loses to an email for a specific segment. We split the list by behavior and value and personalize the content, offers and send time.
We form retention hypotheses with an expected impact, prioritize them with ICE or RICE and test them. We test more than subject lines. Flows, timing, frequency and offers all get tested too.
The best email does nothing if it lands in spam. We set up domain authentication, clean the list and monitor sender reputation.
Process
Clear stages, weekly reports and decisions based on data.
We analyze your list, CRM, current emails and deliverability.
We build the lifecycle map, segments and a roadmap of flows.
We create templates, copy and triggered flows in your CRM.
We run tests, analyze cohorts and add new flows.
Documents, setups and reports that stay yours after the project.
We agree on targets at the start and send a report every month.
If your tools do the job, we work in them. We suggest replacing only what gets in the way.
Don’t see your question? Email us at [email protected].
Klaviyo, HubSpot, Braze, Customer.io, Mailchimp and others. If you don’t have a platform yet, we’ll help you pick one based on your product, list size and budget.
Triggered emails go out when someone takes an action, so their frequency depends on behavior. Regular campaigns are usually once or twice a week, but frequency is best tested on your own list.
The most common causes are missing domain authentication, an old or purchased list, and high complaint and bounce rates. We set up SPF, DKIM and DMARC, clean the list and monitor sender reputation.
They’re automated emails sent in response to a user’s action or inaction. For example, after sign-up, an abandoned cart or thirty days without logging in. They usually convert far better than batch campaigns.
By revenue, retention and LTV, not just opens and clicks. For an honest read we use holdout groups that receive no emails and compare their behavior with the rest of the list.
Works well with
Together with this service, they work as one program and make each other stronger.
From first intro to full bloom.
Strategy
Brand & Content
Web & Product
AI & Automation
Company
© 2026 Introbloom. All rights reserved.