Demand · Performance Marketing (Google, Meta, LinkedIn)
We run search, social and video ads against the metric that matters to your business, whether that’s cost per qualified lead, CAC or ROAS. We send CRM data back to the ad platforms so the algorithms learn to find people who buy, not people who just click.
The problem
What you get
Who it’s for
The algorithms optimize for cheap form fills, and sales complains about quality. We rebuild optimization around qualified leads and closed deals.
Each ad platform reports its own conversions, and together they never match the CRM. We set up one source of attribution and calculate the return on every channel.
Everything comes from Google or Meta, and any algorithm update hits sales. We test new channels to spread the risk.
We work out the unit economics, choose channels for your product and price point and start with a test budget, so you don’t burn money while the platforms learn.
Scope
Take the full scope or only the parts you need. We agree on what you’ll get before we start.
CAC, LTV, target cost per lead, a results forecast and budget scenarios across channels.
Search, Performance Max, YouTube and remarketing, with clean account structure and bidding strategies built for your goal.
Campaigns with custom and lookalike audiences, Advantage+, creative testing and Pixel plus Conversions API setup.
B2B ads targeted by job title, industry and specific companies, plus Lead Gen Forms and account list retargeting.
Campaigns for mobile apps, web-to-app funnels and install tracking on iOS and Android.
UTMs, GA4, server-side tracking and sending qualified leads and deals from the CRM back to the ad platforms.
Tests of creative, audiences, offers and landing pages built on clear hypotheses, plus automated rules to keep spend in check.
Meta and TikTok ad libraries, Google auction insights and a look at the offers your competitors are running.
In detail
What happens at each stage of the work and why.
Before launching ads, we work out how much you can pay for a customer and still turn a profit. That means average order value, margin, retention and LTV. The result is your target cost per lead, and that’s the number we build campaigns around.
Search ads catch people already looking for a solution. Social creates demand among people who aren’t looking yet. LinkedIn gives precise targeting by job title and company. We pick the mix based on your price point, sales cycle and where your audience makes decisions.
Ad platform algorithms look for people similar to those who already converted. If any form fill counts as a conversion, the algorithm will bring in anyone. So we feed qualified leads and payments from the CRM into the platforms, and the ads learn to find buyers.
In today’s ad platforms, creative does most of the targeting. We keep testing new angles, formats and offers and scale the winners. Every test has a hypothesis and a metric we use to make the call.
Once a campaign pays off, it’s tempting to just add budget. But a sudden jump often resets the algorithm’s learning. We scale gradually, broaden audiences and geos, and keep customer acquisition cost within your unit economics.
Process
Clear stages, weekly reports and decisions based on data.
We review your accounts, tracking and CRM and work out the unit economics and target cost per lead.
We choose channels, allocate budget and set up tracking and campaign structure.
We start with a test budget and check creative, audiences and offers.
We move budget into what pays off and optimize campaigns every week.
Documents, setups and reports that stay yours after the project.
We agree on targets at the start and send a report every month.
If your tools do the job, we work in them. We suggest replacing only what gets in the way.
Don’t see your question? Email us at [email protected].
It depends on your niche, the channel and cost per click. A test budget needs to be big enough to collect a few dozen conversions and show your real cost per lead. We calculate the exact amount at the start, based on unit economics and goals.
You pay ad spend directly to the ad platforms and pay us only for the work. The accounts belong to you, and you can always see every dollar spent.
The first leads from search ads can come in within days. Meta and Google algorithms need two to four weeks to learn, so a stable picture usually shows up in the second month.
They send data on qualified leads and sales from your CRM back to the ad platforms. Without them, the algorithm only sees form fills and looks for people who fill out forms. With them, it looks for people who buy, and lead quality goes up.
Most often Google Search for high-intent demand, LinkedIn Ads for precise targeting by job title and company, plus retargeting on Meta and YouTube. With a long sales cycle, nurturing through content and email matters a lot.
Our team makes the static ads, videos and ad copy and keeps testing new variations. We can also work with creative from your team or from creators.
Every week, a short update on spend, leads and key changes. Every month, a detailed review with CAC, ROAS, lead-to-deal rate, test takeaways and next month’s plan. We pull data from the CRM, not just from the ad platforms.
From day one, accounts are created in your company’s name, or you give us access to your own. All campaigns, audiences and data stay with you.
Works well with
Together with this service, they work as one program and make each other stronger.
You pay for traffic, but visitors land on your site and don’t convert.
Learn more →Your ad platforms, GA4 and CRM all show different numbers, and you don’t know which to trust.
Learn more →Creator campaigns rack up views, but nobody knows if they actually sell.
Learn more →Ad clicks land on a generic page, and people can’t find what they saw in the ad.
Learn more →
From first intro to full bloom.
Strategy
Brand & Content
Web & Product
AI & Automation
Company
© 2026 Introbloom. All rights reserved.